July 23, 2020

Call Routing – Hours of Operation

Configure what hours campaigns should receive leads in a friendly interface. Added a new Hours block with two Hours of operation options:

  • Open 24/7 (set by default) – campaign accepts calls 7 days a week without any time limit;
  • Custom – allows selecting which days of the week campaign receives calls and setting Start and Closing time for selected days (9:00 and 18:00 are set by default).

Hours of operation can also be configured on Call offers

  • Open 24/7 (set by default) ,campaign hour setting are still taken into account;
  • Custom – days and hours of operation can be set manually, campaign hour setting are still taken into account;
  • Aggregate (at least 1 active campaign must be connected) – automatically aggregate all hours of campaigns connected, no editing available. Settings are updated each time when scope, status or hours of destination campaigns is changed;
  • Overlap (at least 1 active campaign must be connected) – automatically overlap hours matching for all connected campaigns, no editing available. Settings are updated each time when scope, status or hours of destination campaigns is changed;

If the call is outside of any hours configured, PX will register a NoBuyer response in Transactions call report.

Call Disposition (pre-Alpha)

Buyers can upload call disposition, view campaign goal as well as upload and process files with call disposition data related to this campaign. Call disposition statuses and custom values can be mapped by either Caller ID or Call GUID. Reporting data on call disposition will follow in the upcoming sprints.

✓ PX Open Exchange ✓ Private Marketplaces

How to receive leads: API Builder

Buyers can view Live settings of their campaigns, including parameters which differ between test and live environments in order to update buyer integrations quickly and easily.

✓ PX Open Exchange ✓ Private Marketplaces

Source performance report

  • Total is displayed instead of n/a in Performance vs Average column;
  • Updated status mapping for the report & Leads overview for consistency;
  • Updated tooltips for Leads Converted, Leads with Intent and Leads Contacted report columns and for Conversion column on Leads overview page for consistency.

✓ PX Open Exchange ✓ Private Marketplaces

System Improvements

  • Over a dozen small bugs and inefficiencies fixed. Highlights:
  • Better exports: Optimized lead details export where certain reports failed to export
  • Fixed where certain views of source management would result in empty table data
  • 9 other bug fixes and changes.

July 02, 2020

Increase your speed-to-lead, increase performance

Speed-to-lead is one of the most important KPI’s when leveraging real-time leads. In this update, we’ve extended lead-to-call tracking for shared lead campaigns. Each lead will get an individual masked phone number, so tracking can be done accordingly.
✓ PX Open Exchange ✓ Private Marketplaces

View publisher test leads in Test lead report

Publisher accounts created in PX can be configured to be in testing mode in > publisher settings. While in testing mode, leads posted by the publisher will show up in the Test lead reports (Reports > Test lead report). The report shows information about:

  • Test transactions
  • Request type
  • Sales model
  • Pass-back
  • Lead input
  • API response

✓ PX Open Exchange ✓ Private Marketplaces

More detail for better optimizations: Source performance report

View when disposition was uploaded/updated by your lead buyers. Added a timestamp below the report title for when disposition was updated last by buyers of your leads. Additionally, Performance vs Average is calculated as the ratio of Leads with disposition to Converted leads.

✓ PX Open Exchange ✓ Private Marketplaces

More traffic capacity and faster scalability

Implemented adjustments in order to load balancing our ping-post traffic and use a new developed ‘PX broker’ on the live environment.

Other bug fixes and updates

  • Fixed an issue in the Audit Log where the details of certain buyer actions we’re showing.
  • Continued development on Call disposition. Target CPA status and target CPA can now be configured in call campaign settings.
  • Call offers: Fixed an issue when strict comparison by the offer name was used, and some offers couldn’t be found. Now search in Offers Overview works as expected.
  • Fixed discrepancy between Leads converted report column and Conversion status on Leads overview page.
  • Fixed an issue when the publisher received duplicate emails when requesting to run an offer.

June 10, 2020

Source Management: Source Type Division

For more visibility and easier access to switch between Open Exchange and Private Marketplaces Sources, quick navigation has been added. Default by All Sources. Traffic type breakdown for Private Marketplaces has also been added.
✓ PX Open Exchange ✓ Private Marketplaces

PX Calls: Generate a new offer promo number with a single click

Phone numbers can be generated within a call offer page with a single click. 
✓ PX Open Exchange ✓ Private Marketplaces

System Improvements

  • Updated the Publisher Source Performance calculations to better understand performance vs average by sub source
  • Deprecated the Audience reports across users
  • Disposition file uploads are now added to the Audit Log
  • Call duration now displayed as hh:mm:ss
  • Added 2 new verticals to Publisher API 2.0

May 19, 2020

Granular Call Targeting – Zipcode Filtering

Call campaigns can now target zip-specific phone numbers. Ideal for extremely local call campaigns where location is of the essence. You’re able to manually add zipcodes or drag and drop .csv files with zip codes for faster uploading.
✓ PX Open Exchange ✓ Private Marketplaces

Branded Page Publishers – Dashboard and Source Performance report

Publishers who run PX Branded pages (beautiful customized pages which significantly increase lead quality) now have access to a dashboard, the Leads Report and Source Performance Report. Individual conversion and daily conversion reporting is also available for Branded Publishers.
✓ Private Marketplaces

Offers List – Easily grow your publisher business on one of the most diverse Lead and Call marketplaces

Publishers can now view and request to run offers on the PX Open Exchange. Request to run, view offer guidelines and generate tracking links through the platform.
✓ PX Open Exchange

Publisher API 2.0


System Improvements

Over a dozen small bugs and inefficiencies fixed. Highlights:

  • API Builder: You can now archive integrations for later use
  • Dashboard: Fixed small visual button lag on Lead Disposition
  • Lead Post Report: Filtering by State is now faster

May 4, 2020

Your Sources Page – 20+ partners? No problem. 

View and manage all your sources in your Private Marketplace from a single page. Have 20 partners? No problem. Don’t have any private sources set up? Request to add them here.
✓ Private Marketplaces

Source Performance Report – Sales on the ad-buying level

Publishers can now see aggregate disposition data of all bought leads by sub-id, closing the gap and getting direct insight into their efforts. Publishers can use this data to optimize performance and increase lead value.
✓ PX Open Exchange ✓ Private Marketplaces

Apply Filters – Better UX and faster report loading

All reports & table views with filters now got a new “Apply filters” button.
The button will stay inactive until you make changes to one of the filters. You then can select several filters without the need to wait until it’s applied to the report one-by-one.

April 9, 2020


Lead to Call – Measure your speed-to-lead

Speed-to-lead is one of the most important metrics in the success of any lead campaign.
Any company buying leads should monitor this closely. In this release, you can now use PX to measure your contact or “speed-to-lead” performance. By masking the phone numbers of random leads, the contact rate & time can be measured and benchmarked against other players in the industry. Read more about it here
✓ PX Open Exchange ✓ Private Marketplaces

Neustar – Validation responses available on POST

You can now pass Neustar validation responses, codes and score results on the POST to your system or CRM.
✓ PX Open Exchange ✓ Private Marketplaces

Publishers – New Dashboards for API and Call Publishers

Lead and call publishers of the PX Open Exchange or Private Marketplaces now have a new dashboard! API Publishers can view Lead volume, RPL and lead disposition. Call publishers see call volume, average payout and % of paid calls vs total calls.
✓ PX Open Exchange ✓ Private Marketplaces

Next up for API Publishers is source performance: Aggregate disposition across attributed sourceID’s.

Reporting – Smart cache

We’ll be making updates to a few reports – making them load twice as fast. No action required, simply enjoy! Lead Post report was updated first.

March 19, 2020

Ping Post

Major speed and processing improvements to Ping Post across the board.

PX receives +16.21% pings per day since Jan 2020.
Coupled with:

  • 36.27% faster complete lead processing times with.
  • < 3 Seconds average for complete lead processing and distribution.


Buying calls through PX? Reporting and billing process has significantly improved.

Publisher API 2.0

Now supports all Ping Post modes as we continue to add new verticals.

Disposition Data and Custom Values

Buyers can now change the names of custom values in PX. Head to:
Campaigns > Manage Disposition > Configure definitions to update the names of disposition statuses.

Custom value calculations have been overhauled and optimized.

February 27, 2020


Added a new Call Overview Report for call buyers and publishers to view call statistics.

Publisher UI & API 2.0

The offer approval process has been updated. This includes new email notifications for publishers when a Lead or a Call offer is awaiting for approval.

Publisher account minimum price settings and call publisher dashboard are completed, to be released together with other updated in major publisher interface update (schedules late March 2020).

Added Windows & Home Security verticals integrations to Publisher API 2.0


Added a custom definitions settings page. Users can now change the names disposition status steps in PX, as well as custom values. 

February 6, 2020


Offer approval process and interface improved. Now faster and easier. A new call report is also in the works.

Publisher API 2.0

Introduced Direct Post support, including Passback mode switch (API) with UI integration. Solar API is live and tested. Next up is vertical support: Mortgage, Health, Home Security and Windows are first.

Publisher SSP 

Disposition management: Changed Reset status naming in the publisher interface and during disposition file upload to make the process more intuitive.

API Publisher Dashboard for publishers and MPA accounts, including options to view statistics per specific publisher and view cards showing data and graphs about Leads volume, Average lead revenue and Lead performance; (Release in 4 weeks)

Disposition custom naming: Buyers will be able to set custom names for disposition statuses and 3 numeric values on buyer+vertical level. All reports will be affected.  (Release in 4 weeks)

Other releases include:

January 14, 2020

Call Tracking and Routing

Offer custom routing rules were added to offer settings. Offers can better maintain a wide variety of multiple publishers and buyers, which creates better access to supply and demand for call buyers and publishers. 

Ping Post

Speed comes first.  Time calculation has been fine-tuned to better optimize PingPost processing speed. Cases were added to handle certain timeout exceptions.

Platform Improvements

  • Fixed a bug for custom value name changes.
  • Added a confirmation popup to Payout Management and Filter management.
  • Export by state for lead post report fixed.
  • Fixed generating a custom phone number: displays an error in some cases.


We’re always improving the platform, a number of bugs were fixed creating better performance and usability.

December 20, 2019

Call Tracking and Routing

This date marks a major release for call routing in PX. Call offer routing went live with a filter-like tree to manage and configure a variety of simple and complicated offer setups with ease:

  • Transfer to destination – make sure all campaigns get an equal amount of calls during the day;
  • Forward to number – re-route the call anywhere.
  • Hang up – end the call

Changes to Call Offers are now being tracked in Audit log report to ensure a proper change management and audit.

Dynamic active/inactive statuses were added to manage offers easier.

Publisher API 2.0

Our team has been working on creating a faster and  more simple Publisher API. The goal is to make integrating any type of form as easy and seamless as possible, with more security for all parties involved. Better connectability = more control. Released 1st version of Publisher settings UI for the testing purposes.

Ping Post

Added more tracking metrics for developers to continually increase performance and stability.

We’re always improving the platform, a number of bugs were fixed creating better performance and usability.

December 5, 2019

Ping Post Speed Improvements

We are constantly updating our ping post engine, partly to add more features on a constant basis but also to maximize the overall speed. Speed is everything. More speed means PX can handle more ping volume, more/better monetization for our publishers and minimized pings that are being missed for our buyers due to possible time-outs. In this release more Ping post speed improvements, fresh out of the oven: 

  • Processing time reduction for already existing publisher sub-ids;
  • Disposition statuses refactoring to reduce load on the ping post engine.
  • Ability to manage publisher post time-out settings. This allows for our lead buyers to reduce possible ping forwarding and manage overall ping volume

Call Tracking

Our brand new call platform has been getting a lot of love and our dedication for the last couple of months and we’re creating more call features for the next months, to offer you the same robust and sophistication for calls as we have been offering you for leads! In this release, Call Offers (towards publishers) got extensions for better publisher management:

  • Now call offers support multiple promo dial numbers and you can set this by publisher. Max dial numbers limit can be set in the general setting of the Offer.
  • Added offer custom payouts on a publisher level – it can be set individually for each campaign connected.

Call Campaigns

  • Volume & allocation block was enriched with “Concurrent cap” setting, that allows to regulate how many calls a campaign can receive at a time.
  • All changes in call campaigns are now tracked in Audit log report for better support and visibility.

A compliance snippet for Publishers

Publishers now can get an automated buyer lists updates for their sites by injecting a custom PX code snippet. Contact your account manager for more details.

November 13, 2019

Ping Post 

When it comes to Ping Post – every millisecond counts. This version we’ve added major improvements to this multi-step process:

  • Caps check during ping request is now done in batches and produces much less processing load. The estimated performance impact is +15%
  • Duplicate checks are now x125 times faster, increasing the overall ping processing performance by 5%

Call tracking and routing

  • Call campaigns Payout section now has an option to configure buyer payment scheme for Repeated calls – to be either paid in full or not paid if a repeated call comes within a certain time frame. 
  • Call offers custom payout settings now allow to re-define payout on a promo number level for each connected campaign. 
  • A lot of other call features are currently in progress, like call routing, more payout settings, concurrent caps, multiple promo numbers per publisher+offer and audit log for campaigns.

October 22, 2019

Source Management

  • Enhanced payout rules interface in the Source management report by adding more info on campaign’s default payout and if a custom payout rule with the exact same attribute already exists.
  • Improved Available and Filtered leads calculation in reports.

Private Marketplaces

  • PMP Buyers now automatically get a branded API specs page for their publishers.

2nd level filters: Forensiq

  • Created Forensiq 2nd level filter to allow filtering out leads based on the results from the Forensiq API using a new filter rule called Forensiq – Risk Score


We’re working around the clock to bring more goodies to the Calls project.

  • Currently, we’re wrapping up Call offer custom payouts on a promo number level and Repeated calls setting for the campaigns. Both can be expected next sprint.

October 3, 2019


Introduced Call offers Custom payouts on a Campaign level. 

  • Transaction Call report:
    • Now is updated more frequently;
    • Contains info on Call offers;
    • Gives access to call recordings.

Source management 

Filtered leads is calculated much faster and doesn’t slow down the report. On click, you can see a detailed pie chart with exact filter reasons.

Ping Post 

Improved deduplication logic. As a part of Ping Post uptime, implemented time tracking & timeout auto-adjustment for ping requests. It allows reducing the number of timed-out requests in cases where Buyer campaigns are responding slow.

Campaign Filter Management

Updated Filter Management interface with the same logic we’ve rolled recently for Payout rules. View and Edit now separated, making it clear and easy to read and update filters for a campaign.

September 12, 2019

Call offers: Payouts 

  • Every call offer now has it’s own payout settings to define, how much a publisher will get for a successful call. Fixed price and Rev share pricing models are available and ability to add amount/value when creating or editing the offer. 
  • Call campaigns: New attributes in payout management
  • Call campaigns management now allows controlling the amount a buyer will pay for the call on a specific publisher or a promo number level.

August 22, 2019

Filtered leads column in Source management

Now PX has more tools to optimize Buyer campaigns performance. “Filtered leads” column and detailed pie chart (available on click) allows seeing the exact reasons why a campaign didn’t get more leads and act upon it.

Ping Post 

As a part of PingPost latency decrease plan, following release includes:

  • Removal of IP checks at MaxMind for Ping & Call centre DirectPost
  • Update on the API limits logic

July 30, 2019

Disposition Data 

Custom values provided during disposition status change are now displayed in PX reports.

You can find it at:

– Source management report & sales funnel graph;

– Disposition management – the history of file uploads;

– Campaigns overview

API Publishers UI updates

 Updated interface under API Publisher account:

  • Reports – access is limited to 4 reports: Lead post, Transactions call, Transactions direct post, Transactions ping post;
  • Billing – reduced the number of columns to the following: Bill number, Publisher name, Publisher ID, Invoice date, Total amount, Status, Payment date
  • Integration – a new page that allows quickly navigating to PX Open API.

Ping Post report

Ping Post report was re-named to Lead Post report and includes both pingpost and directpost information.


July 11, 2019

Disposition Data: Measure custom values for your leads and campaigns

As a part of Disposition 2.0 initiative PX added 3 new Custom value fields which can be mapped to numeric fields in files. Additional numeric values provided will allow buyers to track the actual revenue they make per lead:

  • Custom values can be uploaded as an additional columns in a standard disposition data file
  • Custom values can be added/adjusted during manual lead disposition status update
  • Last saved values are now stored in Lead details – Disposition history and very soon will become available as an aggregated data in reports.


DSP – Lead Buyer Functionality

Private sources on demo.px.com, get yourself a demo! 

Buyers now can access Audit Log to track the changes made to their campaigns. Audit Log is available in Campaign setting’s side menu.

June 21, 2019

Multiple buyers support for Private Marketplaces

Setup a single private publisher to work with multiple buyers! Easy-peasy:

  1. Enable accepting private sources in each Buyer’s settings
  2. Add buyer(s) in Publisher settings – Private Sourcing
  3. Relax and enjoy


Private sites logic revised

In order to improve Source management experience, we keep adding enhancements in private Sites creation/display/management logic. 

If a site serves only PX Marketplace traffic:

  • it will be open; 
  • Visible for all buyers;
  • with unified stats.

If a site serves only private traffic (from a single or multiple private publishers):

  • it will be private;
  • visible only for buyers connected to those pub(s); 
  • site stats would be separated on a per-publisher basis.

If a site serves both open and private traffic:

  • for now this site will be shown as open;
  • available to everyone;

the stats will be separated by:

  • open stats only – if a buyer only buys open;
  • open+private stats – if a buyer buys both from this site;
  • private stats only – if a buyer buys only private leads.